While a recruiting video is a great tool that can help your company establish and strengthen its employment brand, most fail to give potential candidates a realistic perception of what it’s like to work at the company.
Companies that effectively use video to promote their employment brand do so by showcasing their employees and work environment in the most accurate way possible by highlighting unique aspects of their organization. This could include some of the more subtle things that differentiate the company and make it authentic, like an unconventional office environment or company activities.
The following pieces by Zendesk, Rackspace, and HubSpot do a great job authentically portraying what a prospective employee’s life would be like at the company.
In its recruiting video, Zendesk highlights some of the everyday aspects of working there, such as the door greeter, the elevator or the mural of the company’s mascot behind the front desk. Small details like these add color to the personality and culture of Zendesk.
The Rackspace video also gives potential candidates an authentic view of the company by letting employees tell their story in a less scripted way.
HubSpot’s recruiting video also showcases its employees and work environment to shape the employment brand. This video also shines more light on the people who work at HubSpot as they’re filmed talking about the tools they use and the projects they’re working on.
What else do you think conveys an authentic employee experience?
